CONCEPT // FEED YOUR DREAMS
Don't just crave flawless skin. Experience your skin. Escape to a reality that you’ve only dreamed of. Treat yourself to a dream, but don’t forget to enjoy the ride.
Execution
Abstract images that engage viewer. Different elements such as colorful water, smoke. Unusual images you wouldn’t see normally on social media. Cool, bright and colorful universe.
PHOTOGRAPHY //
Almost every page will have an image on it. The idea is to have images that holistically are similar, but also unique to the product itself. Most of the time a solid background that will be throughout the page. Or if image is individual then white background.
LIGHTING //
Use shadows as a tool to enhance the image. Gives it an organic and fresh feel throughout the book. Connects the reader to reality- thus making it more appealing.
All photography, concept and art direction was handled by me. Planning and strategy for FOREO Professional Channel Product Catalog executed May 2018- June 2018 with final print. Initial use at ISPA 2018. Copy written by Candace Smith.
